Master of Business Administration. Major: Global Marketing.


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  1. Program Overview

    This Master of Business Administration is a full-time 6-month degree designed for executives and students willing to specialise and gain in-depth knowledge in the area of Marketing.

    You have achieved a solid experience in business, completed business graduate studies, and you want to step up to higher management positions in the marketing sector, or become a global consultant in marketing: this is the degree you need.

    Our MBA is conceived to give you the ability to take your career to the next level. You will gain more than expertise in business administration: you will acquire lifelong tools to achieve your ambitions and dreams.

    Cohorts are composed of a maximum of 18 students per major, 35 for the core courses. 80% of your fellow students and 60% of your instructors are international. 40% of the MBA candidates are executives and 70% of the Faculty members are hands-on business practitioners.

    This environment ensures you effective and high interactive lectures, where scholars from different horizons, backgrounds, ages and countries meet and share their knowledge and experience.

    Your courses are scheduled three days a week over twenty-five weeks, in order to allow you to study and work at the same time if you so choose. International candidates holding a student VISA are allowed to work up to 20 hours per week during their stay in France.

    If you are an executive or an employee, you may complete your MBA without leaving your actual position. The total coursework is composed of 48 week-days and 24 weekend-days. Using your 25 bank holidays (in France), only a reduction of your workload to 80% during 6 months is to be negotiated with your employer.

    During Fall you join students majoring in Finance to broaden and deepen your knowledge in the core courses, towards the general management domains of project management, international business, financial reporting and so forth.
    During Spring you attend your major courses, exploring specialized areas such as marketing of innovation, global advertising management, CRM...

    Throughout the year, you conduct a research project on a specific business topic or professional experience under the guidance of an academic supervisor, and defend it at the end of the year before the Degree Award Committee.

  2. Admission

    Admission requirements

    • Graduate degree IN BUSINESS: your degree must last a minimum of 4 years and grant a minimum of 240 ECTS credits, or 120 US credits, or equivalent.
    • English proficiency: one of the following
                          - TOEIC > 800
                          - TOEFL iBT > 81
                          - TOEFL CBT > 217
                          - TOEFL PBT > 553
                          - IELTS > 6.5
    • Good academic record and professional experience
    • Interview before the Admissions Committee


    Application materials checklist
    Further guidelines concerning the application materials specifications (e.g. format, size, language...) available here.

    • Cover Letter
    • Curriculum Vitae
    • Transcript of academic records (Grade reports) since you entered higher education
    • Copy of every diploma obtained since you entered higher education
    • Copy of your High School Diploma
    • Language test score report
    • 2 Letters of recommendation from past, or current lecturers or employers. Please use this form.
    • Copy of your passport or national ID card
    • ID picture in JPEG format, colours

  3. About the MBA Marketing...

    What they say about the MBA Marketing...

     

    " A top-notch and trendy program leveraging today's innovative French Telecom Valley's cluster and shaping the managers of tomorrow! "

    Jérôme Schang, France
      MBA Global Marketing 2010
    Product Marketing Manager, Texas Instruments






    " Contact with multicultural students and professors is the way to learn how to become a global manager. I look forward to having you join us for this special opportunity and participate in this exciting program. "

    Nadine Tournois
    Professor and Chair
    Program Director
  4. Fees

    Fees

    The French Republic is known throughout the world for making high investments in public education and dedicating a consistent part of the State budget to instruction.

    Should you be accepted into the program, you would automatically benefit from a State subsidiary disbursed by the French Ministry of National Education to the School.

    No need to apply for this, the tuition fees you are charged would be consequently reduced.

    Following the well-known French principle of "égalité", resident, non-resident and international students are granted the same amount and charged the same tuition fees.

    Other scholarships you may be eligible for can be cumulated (European Union, CROUS, PRAME, MESR, CampusFrance, etc.)

    Cost of the program 11,630 €
    Participation of the French State - 3,630 €
    Tuition you are charged 8,000 €

    (1) Source: "MEN-MESR-DEPP - Compte de l'éducation"


    Included Estimated expenses (in Nice)
    Tuition and registration for all courses
    Books and materials 700 € / year                     
    Access to library and IT
    Commute 30 € / month
    Wi-fi on-campus access
    Accommodation 550 € / month

    Meals 300 € / month

    Miscellaneous 250 € / month

  5. Curriculum

    CORE COURSES

    Core courses are delivered to students majoring in finance and in marketing. Lectures take place on Thursday/Friday/Saturday from the end of September to mid-December.
    ATTENTION: During the last week of the term attendance is required from Monday to Saturday.
    The research project is conducted throughout the entire year, under the supervision of a member of the MBA Faculty


    Code
    Course
    COEFF  ECTS
    Hours
    G2MBA311
    Project management methodology
    1 3 20
    G2MBA312 Project team management 1 3 20
    G2MBA32 Strategic options and strategic diagnosis 1 6 40
    G2MBA331 International negotiation 1 3 20
    G2MBA332 Risk management 1 3
    20
    G2MBA341 Balance sheet and profit & loss account 1 3 20
    G2MBA342 IFRS and IAS
    1 3 20
    G2MBA35 Advanced IT 1 and 2 1 6 40
    G2MBA43
    Research project
    1 8 -

    MAJOR COURSES

    Major courses are delivered on Thursday/Friday/Saturday from January to the end of March.
    ATTENTION: During the last week of the term attendance is required from Monday to Saturday.

    Code
    Course
     COEFF ECTS
    Hours
    G2MBAM1 Marketing of innovation
    1 3 20
    G2MBAM2 Customer value creation
    1 3 20
    G2MBAM3 International marketing 1 3 20
    G2MBAM4 Global advertising management 1 3 20
    G2MBAM5 Customer relationship management 1 3 20
    G2MBAM6 Market research and methods 1 3 20

    ELECTIVE COURSES

    Students choose 2 out of the 4 proposed electives. Students are allowed to follow the other 2 courses as free auditors.
    Lectures are delivered on Thursday/Friday/Saturday from January to the end of March.
    ATTENTION: During the last week of the term attendance is required from Monday to Saturday.

    Code
    Course
     COEFF  ECTS 
     Hours 
    G2MBA421 International human resources management
    1 2
    20
    G2MBA422 IT and electronic & mobile marketing
    1 2 20
    G2MBA423 Mergers & acquisitions / Private equity 1 2 20
    G2MBA424 Entrepreneurial finance 1 2 20

    Tentative Schedule